Approach

First stage [define]

Understanding your market is imperative to present the best solution for your company, that is why I take the time to meet and discuss your needs, learn what drives you and your business, research who your competitors are, and learn about your short and long term goals for your business.

Second stage [strategy]

Next is putting all that knowledge together and presenting a plan for your deliverables along with costs, timeline, and a meeting of the minds on what works for YOU!

Third stage [design]

When an overall art direction is needed, I like to start with concepts of general ideas utilizing mood boards to see what resonates with you and your brand. Then from there integrate your business objectives along with 2-3 styled design comps based on your selection. Depending on the project and your needs, the concept stage can take anywhere from 2 days to 2 weeks with two to three comp designs. From there we hone in on the details along with revisions and don’t stop till your 100% satisfied with the end result.

Fourth stage [production]

Once a direction has been worked out and agreed upon then it’s time to start coding or producing the actual production of the printed piece.