This design lends to a more rustic yet colorful approach that reflects back to the origin of Organic and Fair Trade. The vibrant cards brighten up the dark bin display as well as differentiating the roast levels quickly. Short, concise coffee descriptions also enhance easy scanning. Utilizing the existing display case, a new header offered more height and increased awareness of the display. The Illustration on front of the take home bag shares our ideals with sustainable farming practices which compliment nature and it’s inhabitants.
Client: Fred Meyer
My Role: Art Direction and Design